Friday, April 26, 2013

Factors that affect ranking of your website in SERP!

Do you want your website to be on the top of SERP? If yes, then you need to right away consult a digital marketing company because they would aware with the techniques that are helpful in getting ranking of your website on SERP. In regard to the same mentioned below are some factors:

Keyword relevancy: This is the first and foremost factor to be looked in by the SEO professionals before starting the search engine optimization in New York or anywhere around the globe. Keywords are kept according to the products and services offered by the client’s website and also according to the targeted searched keyword term. For example, if the website offers flowers then keywords would be relevant to the flowers like ‘online delivery of roses’ and not to any other product like ‘online delivery of shoes’. This is technically termed as keyword relevancy.


Relevant theme: Likewise keywords need to be relevant according to the products and services offered by the website, theme should also be relevant. This is because if the users won’t find the theme impressive then they would never visit your site and eventually you would have to face loss in terms of money, as well as in terms of ranking on SERP.

Website is search engine accessible: In order to get ranking, website is needed to be indexed by the search engine crawlers. Thus it’s quite important that the website content is found and indexed by the crawlers from the time it has been made live on the web. So, make sure that this point is followed by the website development company, which you have hired in NYC.

Use of correct tags: Website is prepared via different codes and tags. Thus in terms of getting rank on SERP, use of correct tags and codes needed to be there on the website. This is because if there is any mistake in the website coding then it would put hindrance in its working, which would eventually not let the crawlers crawl your website.

Original content: ‘Content is king’-This is a common phrase when there are talks about ranking and SEO. Likewise all the above mentioned things content also play a major role in getting ranking of a website because crawlers give preference to those sites who have unique and of high quality content on their website on-page and off-page (articles, blogs, hub-pages).

Quality inbound links: Digital marketing comprises of various marketing campaigns that helps in getting various inbound links for the site. This eventually gives a dual benefit- brings more traffic to the site and improves the ranking of website.

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