Understanding how Pay per clicks services work

Pay per click is one of the cheapest means of internet advertising. The main motive is to direct the relevant traffic or internet users to towards the target website and eventually turning the advertising into sales. This method is one of the most cost effective, to promote the website. Usually it involves placing advertisements or content, related to a particular keyword in the research associated with it. Read on more to know in detail how pay per click works:

Payment associated with Pay per click

Under the popular pay per click services, the advertiser who wants to promote his website pays for the ad to the search engines or website for displaying their websites. These ads are displayed in the results, every time a user feeds in a particular keyword or term related to the nature of advertisement. The advertiser pays for each and every click which, the user makes. The ads are usually placed above, beneath or adjacent to the search result pages. The most common placing is to put them on right hand side.

Search engines and bidding system

Google AdWords and Overture are the popular pay per click search engines. The most useful feature of these search engines is their bidding system of advertisement. It allows the advertiser to bid on the amount for every click they are ready to pay for the key term or keywords associated with search results. The system provides flexibility about the payment involved so that the company can pay a feasible amount for advertising. Another aspect of these search engines is that the company can pay only for ads which are specific and are displayed to a specific audience only. For instance, a company that serves only to Californian clients will never like to pay for ads display to national audiences.

Other considerations

Though the visitor of the advertisement may click on it, but may not be actually interested in the deal and hence will not be considered a customer of the related website. The company will be paying for each click regardless of the fact weather it is being converted into sales. So the total clicks may exceed the sales revenue and hence company may have to pay more than expected returns. Regardless of this aspect associated, every company is using PPC services to promote their website and improve sales.

There are a number of NYC based companies that not only offers PPC services but also provide skilled and knowledgeable web designers to improve the quality of website and increase its visibility.

What are the objectives & results covered under search engine optimization technique?

From the past few years, digital marketing has grown tremendously. It comprise of three methods- SEO, pay per click and reputation management that helps in improving the visibility of a website on search engine result pages (SERP).
So, are you looking forward to have your website ranked on top search engine results? If yes, then you must go for search engine optimization technique from New York based website marketing firm. As SEO is the most prominent marketing technique; if used aesthetically would give desired results to the company. Thus in regard to this SEO requires innovative approach, intelligent strategy and expert knowledge about the crawlers.

Some of the major objectives that are covered under SEO:

Understanding the guidelines of search engine: In order to get top ranking in search engine result pages understanding the guidelines of search engine are must. For example, in off-page optimization unique content should be used because then only the crawlers would visit your site and give ranking. And if not done so then they would penalize your website. Thus it is the first and foremost factor that is undertaken by the SEO professionals.

Detail analysis of website: After understanding the guidelines of SEO, the professionals would have a detail analysis of your website. Under this they would check whether your website meets all the guidelines of search engine or not. For example, does your website have quick loading and if not then they would recommend you to do so. This is because crawlers give preference to those websites first who have optimized web development.

Researching of keywords: Once the website is fully analyzed then comes keyword researching. This is the very first thing that is needed to be taken care of as it is the most crucial step for a successful SEO campaign. Thus keywords should be according to the website products and services, as well as according to the highest searches made by the user.

optimization of content: In SEO content plays a major role in getting ranking. This is because content is considered to be the king and if one is publishing unique content on their website and on off-pages like articles, blogs then crawlers give preference to those keywords first and eventually ranking of that website increases.

Quality link building: Aside content, link building is also another important aspect needed to be taken care of by the SEO professionals. It is the number of quality inbound links to a page.
Once all the above mentioned objectives are attained then subsequently one can expect the below mentioned fruitful results for their website:

• Increases visibility
• Significant traffic
• Decreased cost-per acquisition
• Increased conversion rate

So, if you too want these results for your website then hire a renowned internet marketing company of New York.

Factors that affect ranking of your website in SERP!

Do you want your website to be on the top of SERP? If yes, then you need to right away consult a digital marketing company because they would aware with the techniques that are helpful in getting ranking of your website on SERP. In regard to the same mentioned below are some factors:

Keyword relevancy: This is the first and foremost factor to be looked in by the SEO professionals before starting the search engine optimization in New York or anywhere around the globe. Keywords are kept according to the products and services offered by the client’s website and also according to the targeted searched keyword term. For example, if the website offers flowers then keywords would be relevant to the flowers like ‘online delivery of roses’ and not to any other product like ‘online delivery of shoes’. This is technically termed as keyword relevancy.


Relevant theme: Likewise keywords need to be relevant according to the products and services offered by the website, theme should also be relevant. This is because if the users won’t find the theme impressive then they would never visit your site and eventually you would have to face loss in terms of money, as well as in terms of ranking on SERP.

Website is search engine accessible: In order to get ranking, website is needed to be indexed by the search engine crawlers. Thus it’s quite important that the website content is found and indexed by the crawlers from the time it has been made live on the web. So, make sure that this point is followed by the website development company, which you have hired in NYC.

Use of correct tags: Website is prepared via different codes and tags. Thus in terms of getting rank on SERP, use of correct tags and codes needed to be there on the website. This is because if there is any mistake in the website coding then it would put hindrance in its working, which would eventually not let the crawlers crawl your website.

Original content: ‘Content is king’-This is a common phrase when there are talks about ranking and SEO. Likewise all the above mentioned things content also play a major role in getting ranking of a website because crawlers give preference to those sites who have unique and of high quality content on their website on-page and off-page (articles, blogs, hub-pages).

Quality inbound links: Digital marketing comprises of various marketing campaigns that helps in getting various inbound links for the site. This eventually gives a dual benefit- brings more traffic to the site and improves the ranking of website.